Behavioral Cards for Value Creation

For the past years we have focused on creating a post-demographic behavioral human-centered view on people. We have come with this set of Behavioral Cards to group and cluster human beliefs, behaviors, insights and need states. Therefore, you can focus on these different groups to create value for them.

For each of these groups we have created a Behavioral Card. Using a gamification approach, each card is used as an immersion tool for these human behavioral clusters: each one is full of insights and need states that can be read out loud to establish an empathic connection with the person behind the behavior.

Each Behavioral Card works as a key to open tons of contents, examples & signs so you can take a deep dive into each behavior. Discover manifestations of the behaviors, how people are living them, and what brands are taking advantage of them to create value for their markets.

Imagine having a direct line to your consumers and clients, right at your fingertips. Each Behavioral Card, written in first person and brimming with insights and need states, is Powered by an AI Chatbot so you can talk with them. Engage in meaningful conversations, foster empathy, and dive deep into co-creation with each behavioral persona. It’s like having your target audience actively involved in your marketing, research, and innovation processes, 24/7.

Created in 2015 as an urgent need for our own methodologies, and pivoted several times through the years, many clients of all sizes have since been using these Behavioral Cards for inspiration and empathy during their innovation, marketing & value creation processes.

You can use Behavioral.Cards for:

• Conversation. Using the latest Artificial Intelligence Engines and Tools, we have transformed each Behavioral Card into an AI Chatbot so you can talk directly to each behavior, ask to go deeper into its insights and need states, and help you co-create new products, services, marketing campaigns, business strategies, and much more, always from the unique perspective of each behavioral persona.
• Empathy. Get into the shoes of people out there. Change the perspective of your innovation and creative questions. Instead of being a brand who asks itself what to do, play the role of a human behavior and ask the brand instead: what can you do for me?.
• Innovation & Value Creation. Value is a subjective unit of measurement people assign to things based on the satisfaction of their own needs. Ergo, knowing the needstates that come with each behavior, you’ll find new ways and moments to add value through new ideas, products, services, channels, or business models.
• Desirability. People is complex and can share many behaviors at the same time, depending on each moment and context. Each one comes with its own set of variables and values to make decisions. Take your ideas to the next level by creating a wider value spectrum. Shift your value to other arenas and create Unique Value Propositions.
• A Post-Demographic View. No more arbitrary customers segmentations based on age, income and gender. At the end, all that information says nothing about people’s beliefs, insights and motivations. Demographics are dead. Welcome to the era of transversal insights.