retail
AMAZON GO |
Amazon Go was introduced in 2016 as the first grocery store to simply let you walk out with whatever items you purchased – no register, no lines. It works like this: Users walk in with the Amazon Go app. Then, using RFID and different tracking technologies, the store automatically detects which items the user takes, and charges them accordingly as soon as they step out of the store. It’s as easy as shopping can get, and it fits perfectly in the urban nomad worldview: a place to grab whatever you need and go, so you can leave to the next place.
Behavior: Facilitate My Life / Urban NomadsSource: amazon.com / Trendwatcher: Andrea Lobo |
HOMEPLUS VIRTUAL STORES |
Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.
Behavior: Facilitate My Life / Urban NomadsSource: businesstoday.in (article) / Trendwatcher: Ivan Babic |
