AMAZON GO

Amazon Go was introduced in 2016 as the first grocery store to simply let you walk out with whatever items you purchased – no register, no lines. It works like this: Users walk in with the Amazon Go app. Then, using RFID and different tracking technologies, the store automatically detects which items the user takes, and charges them accordingly as soon as they step out of the store. It’s as easy as shopping can get, and it fits perfectly in the urban nomad worldview: a place to grab whatever you need and go, so you can leave to the next place.

The Reign of the Urban Nomads - Amazon Go

Behavior: Facilitate My Life / Urban Nomads

Source: amazon.com / Trendwatcher: Andrea Lobo